About Me
- Vassiliki Balta
- Vassiliki Balta joined Accenture’s Marketing Science two years ago, but she has relative working experience of over 5 years. Throughout this period she has worked with Client data of various industries around the globe.She has extensive experience in FMCG industry, in addition to having worked in various other industries including, automotive, financial services telecommunications, electronics, fuel. She specializes in Marketing Mix econometrical modeling techniques, including promotional effectiveness, sales forecasting, price elasticity analysis and data-mining. She is proficient with SAS v.9.1.3 and always seeking to update her programming skills. Education: Athens University of Economics and Business . – MSc in Statistics University of Ioannina, BSc– Statistics and Operational Research London Chamber of Commerce and Industry Examinations Board – Basic Principles of Marketing
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